Moving to Google Analytics 4: What your business nes to do MARCO TARGA – 1 SEPTEMBER 2022 google analytics 4 As we have already anticipat in a previous article, Google is preparing to discontinue the previous platform dicat to Analytics, call Universal Analytics, due to the deadline of 1 July 2023. An evolution driven by the ne to protect user privacy, since tracking can no longer be bas on third-party cookies or Mobile Advertising IDs.
It follows the obligation to use web
Analytics tools in line with national and international regulatory provisions on privacy and asia email list which, at the same time, allow companies to support their Digital Marketing activities. You might be interest in: “Google Analytics: what to do when you receive an email requesting data removal pursuant to art. 17 GDPR” to GA4 google analytics 4 So far everything is clear, but which tool should we use from here to the future? The market offers more solutions, but the Google galaxy appears to be the one capable of providing the most complete answers given the prominance in the search engine field.
The most immiate answer is, therefore,
Google Analytics 4 (GA4 ) , counting on the fact that it has already been fully available to everyone since October 2020 (therefore it does not constitute an experimental novelty in terms of functionality – .) as well as being free. In these months, in which there is a parallel between Universal Analytics and GA4, there List Of Real Mobile Phone Numbers is plenty of time to try this latest platform and acquire some important skills. However, the transition between the two platforms is not a trivial aspect. The reason? It consists in the fact that measurement with GA4 is bas on a system, as anticipat, profoundly different from Universal, with many aspects to be learn from scratch.