During the pandemic, delivery took off with great force and fast food brands endlessly praised the convenience of food delivery at home. But what happens to delivery now that the coronavirus crisis has happily passed? How do brands praise their benefits in the post-covid era? In a fun campaign launched in the United Kingdom, KFC highlights the benefits of “delivery” by emphasizing all those things (not too edifying) that its customers can do in the privacy of their home and are, however, prohibited in restaurants. the famous fried chicken chain.
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Made up of four spots filled with hilarity top industry data and signed by the Mother London agency. KFC’s latest campaign focuses on things that are totally prohibited in its establishments but that can be put into practice calmly at home. Safe from prying eyes. When we at home, we can. For example, allow ourselves the luxury of putting our feet on the table while we devour fried chicken like there is no tomorrow. And there is also nothing that prevents us from eating KFC in bed. In the “jacuzzi” or in underwear in the kitchen.
When we order food at home
The ads, directed by Jeff Low and List of Real Mobile Phone Numbers produced by Biscuit. Infused with the strains of the heavy metal classic “Breaking the Law” by Judas Priest. With such an accurate soundtrack. The spots emphasize that the behaviors portrayed in them are not permitted in any way in public The campaign is part of KFC’s sponsorship of the coverage of the next World Cup on the British network ITV. “Winter is approaching. With the nights getting longer, it’s hard to think of anything better than enjoying KFC in the comfort of your home. Explains Jack Hinchlife, KFC’s chief marketing officer. “Do what you really want, put on your pajamas. Put your feet up on the table. Turn on the TV and order KFC fried chicken for delivery,” he adds.