Essential features 4 GA4 brings with it a new vision of tracking, moving from data collection bas on sessions and different types of user interaction, to tracking focus on events and connect parameters. The system collects these events automatically without generating specific codes and, for this reason, in addition to other aspects, it is not possible to migrate data from Universal Analytics to GA4. For companies there is also the problem link to the new Conversion Modeling.
Let's talk about cases in which a record conversion cannot be
Essential features Specifically attribut to any acquisition channel. This is because in GA4 there are new metrics, metrics present in europe email list Universal Analytics are missing (such as the bounce rate) in addition to the fact that some remaining metrics work and measure differently compar to the pre-existing platform. An example can clarify everything: a user
Who uses a desktop computer, a tablet and a smartphone
Essential features To browse the same sites leads to clearly different results between analysis platforms: for Universal Analytics it is count as 3 different users, with Google Analytics 4 is indicat as a single user. Where behavior and conversion reports List Of Real Mobile Phone Numbers are partial, in relation to the technical characteristics of the systems and the permissions grant or deni by users, Google fortunately offers its users data modeling develop through artificial intelligence software. Another important detail: for the period concern with the coexistence of the two platforms, it should also be remember that GA4 can work both in the presence and absence of cookies.