Define processes and evolve Define the strategy, plan, execute and measure the results. Repeat the cycle and evolve a little at a time. Everyone must have the culture of documenting processes and discussing actions with the team. Be quick to understand mistakes and to accelerate what works. Discipline and organization are the starting point for any learning and evolution process. Start with campaign models, goals, indicators and how to interpret the data.
Then, document each day-to-day step of your marketing. Learn how to plan digital marketing campaigns Provide professional marketing management Digital marketing is a new and complex science, just over ten years old. Therefore, there is a lack of consolidated processes and experienced professionals. Creating a post or sending an email are seemingly simple tasks.
The challenge is to define priorities, coordinate actions, meet deadlines and outperform competitors.
There are many possible scenarios and there are no consolidated standards to determine the correct path, as the segment is still new and, therefore, presents an immature scenario: Protocols are missing. There is a lack of professionals . Education is biased. There is a lack of management tools . Management is divided into four phases that require different skills, but complement each other. The success of one depends on the other.
Are they:Digital Marketing Management Phases Find out how to manage digital marketing Respect the investment ratio between service and media Focus on quality, not volume of posts. Mass reach is achieved through media penetration, not through excess content. You know that organic post that takes so much work to make? So, it doesn’t help at all. Your company is not a digital influencer. Marketing has always needed money in media, and digital marketing is no different. Explore media platforms like Meta Ads and Google Ads.
The ratio of media and service investment, whether agency or internal department, should start at least 1:1 (media:service) and then scale media as learning takes place. It is normal to evolve and reach proportions such as 20:1, for example: R$2 million in media/month for a marketing team that costs R$100 thousand. It is common for amateur teams to start with an insignificant media budget. There’s no way it’s going to work.